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an M.S.I.T. Company

(214) 382-9150


A/V Equipment

BOSE Professional Systems

Bose partner

For more than three decades, BOSE has developed speakers and electronics to meet the demanding requirements of professional applications.

Bose® Professional Systems is an entire division of engineers, trainers, technical specialists and sales support teams. They provide support to a worldwide network of dealers and installers. It includes product and technical information, marketing and demonstration materials, design resources and other materials and services. They help their dealers and installers take projects from start to finish and provide a high level of service after the job is done.

Bose® background/foreground loudspeakers are designed for a wide range of business and retail environments. Loudspeaker models are available for surface, flush-ceiling, pendant and in-ground mounting, for indoor as well as outdoor installed applications. These products are engineered with patented and proprietary technologies developed specifically for delivering music and speech with warmth and clarity, along with high reliability and easy installation options.

JBL Professional

JBL partner

No matter where you go in this world, you will find JBL Installed Sound Speaker Systems at many of the most notable venues. With that kind of global perspective, JBL has come to respect the one indisputable truth of business: every customer is unique. Knowing that, JBL offers a wide range of options without equal. Offering extraordinary value for more than 60 years, JBL has been the professional speaker of choice wherever sound matters.


Lowell partner

Heard everywhere since 1947, LOWELL Manufacturing Co. designs and manufactures audio, rack, and power products for professional systems integration. They employ a "quality plus value" focus to provide products that install with ease and perform well. From boardrooms and multimedia areas to sports arenas, educational facilities and house of worship venues, their products work tirelessly behind the scenes to provide seamless integration for professionally installed systems.

PASO Amplifiers

Paso partner

Innovation through technology since 1931. Built tough to take the daily punishment required for continuous operation. PASO Amplifiers deliver Outstanding Sonic Performance at any level of rated power and with any Speaker System Load. Proven field reliability. Trouble-free continuous operation under extreme environmental conditions.

QSC Audio Products

Founded over four decades ago, QSC Audio Products, LLC, is a globally recognized leader in the design and manufacture of professional audio system solutions. With power amplification, loudspeaker, digital signal processing (DSP) and digital mixer engineering resources all located under one roof, QSC uniquely leverages these technologies to deliver products and systems that far outperform the sum of their parts - providing compelling solutions for professional installed, portable, production and cinema sound customers worldwide. QSC expertise is also evident in its advanced manufacturing and quality control processes. The company manufactures in its 81,000 square foot, state-of-the-art facility, located in Costa Mesa, California.

TOA Electronics

TOA partner

TOA Corporation is dedicated to the development, manufacturing and distribution of premier audio and security products. TOA Corporation was founded in Kobe, Japan over 70 years ago. TOA operates in over 100 countries worldwide, with more than 1500 employees and sales greater than $300 million dollars. TOA manufacturing facilities are found in nearly every major market area. These facilities have a reputation for precision design and fabrication, resulting in a proven track record of TOA product reliability. TOA's extensive line of audio products includes amplifiers, speakers, mixers, wireless microphone systems, digital processors and network audio.

TOA Electronics, Inc. was founded in the United States in 1974, exactly 40 years after TOA Corporation began its life in Kobe, Japan.

TOA offers audio equipment on par with the strictest standards of audio professionals, helping to make spaces more dramatic and pleasant, and contributing to the emotional movement and shared experience of the people who use them. TOA’s Mixer/Amplifiers are engineered for high performance and audio quality with wide frequency response, very low noise and distortion, and excellent output regulation.


Astatic partner

Expression thru innovation. Founded in 1931, Astatic has evolved into a successful manufacturer of commercial microphones for a wide variety of industrial applications. Astatic microphones can be found in restaurants, airports, churches, schools, and corporate boardrooms worldwide.


SHURE partner

The Most Trusted Audio Brand Worldwide. With a history of audio innovation spanning over 80 years, Shure has turned a passion for making great microphones and audio electronics into an obsession. No wonder Shure continues to set the worldwide industry standard for superior microphones and audio electronics.Since 1925, musicians and music enthusiasts around the world have chosen Shure with confidence in the unparalleled sound and performance of their products.


Grow your business with DIRECTV.

Whether you run a bar, a private practice, or the busiest health club in town, it pays to give your customers the best television experience. DIRECTV has packages designed specifically for your business. Give your customers what they want – the ultimate TV experience.

With hundreds of channels of digital programming, DIRECTV is the nation’s premium provider of high quality entertainment options for your business. The package selections are numerous and include programming for Bars & Restaurants; Shops, Gyms & Lobbies; and Offices.

And for music, SonicTap offers over 80 commercial-free music channels; and all of the music royalty fees are covered!

Bars & Restaurants

Make your establishment the go-to place for the best sports.

Get what you need to make your business stand out.
With DIRECTV, you get the TV entertainment your customers want, including access to sports packages, like NFL SUNDAY TICKET™, you can’t get with any other TV service.

DIRECTV builds your bottom line.
With DIRECTV, you’ll increase foot traffic, repeat customers, and lengths of customer stays with programming tailored for your establishment.

All the sports you love, all in one place.
Get more customers through your doors and keep them coming back with sports packages.
From football to soccer, baseball to cricket, national and international, professional and college — you can see it all, including exclusive sports packages like NFL SUNDAY TICKET™ and NASCAR HotPass™, as well as the most sports in crystal-clear HD. DIRECTV delivers a sports experience you can’t get on Dish Network or cable.

Enjoy an unparalleled television experience. Advanced equipment. Excellent customer service. Get DIRECTV installed today and start enjoying the benefits immediately.

DIRECTV MVP Marketing Program
Included with your DIRECTV subscription at no extra charge, you will be listed on DIRECTV’s exclusive mobile app and have access to the following marketing tools to help you bring in more patrons:

*Customized advertising & merchandise site

*On-premise sports kits

*Sports bar finder iPhone & Android app

*Weekly sports schedules

Shops, Gyms & Lobbies

Keep your customers entertained while they shop, wait or work out.

Nothing makes the time fly like great TV entertainment.
DIRECTV offers the perfect TV solution to make waiting or working out an enjoyable entertainment experience.


Give your employees access to news that shapes the industry.

Increase productivity by creating an informative setting at your office.
DIRECTV’s news and information packages can help you create a positive office atmosphere that boosts creativity and employee satisfaction.

Stay connected and keep your competitive advantage.
In the world of business, competition has never been so fierce. With DIRECTV, you’ll get access to the ultimate source of news and entertainment, giving you the tools to stay on top of the market and have an edge over your competition.

With DIRECTV, you receive the best programming selection and the highest quality transmission; the ultimate TV experience. Our experts will walk you through your options, explain the benefits of DIRECTV, and compose the solution that fits your needs. As an authorized DIRECTV commercial dealer; Sight, Sound & Data will also install your system and supply you with maintenance and any upgrades you desire. Contact us for the latest commercial offers from DIRECTV.

Call us today at 214-382-9150, and let us help you get set up with the best and most reliable TV programming service in the industry, DIRECTV!

As an authorized DMX dealer, our company will help you create just the right ambiance for your business.  We can help your business stand out from the rest; by delivering a multi-sensory experience that your customers will not forget.  By using DMX music, video and digital signage, messaging, and scent; we can help you personify and enhance your brand to create lasting connections that encourage customer loyalty.

Music defines you, sets you apart and helps you succeed – from enhancing your product or service to actually impacting customer behavior.  Music can be critical to how customers perceive your business.

Many businesses rely on CDs, mp3 playlists or satellite radio. But, playing DJ takes time away from your day. Employees tend to play what they like, not what’s right for your business. And radio, while fine for listening, isn’t designed specifically for business use. If you’re going to have music for your business, make it work for you. Make it DMX Music.

DMX music allows you to:

*stay focused on your business.

*create the personality of your brand or business from a library of over 200 channels.

*control your environment by ensuring your customer experience is consistent each visit and your music meets your goals.

*make an impression by connecting on an emotional level and creating positive associations and lasting customer bonds.

*influence behavior with the power of music; excite soothe or move.

*keep it legal, since a DMX subscription handles all required music licensing for your business.

DMX video:

*entertains, engages, captivates.

*captures and holds your customers’ attention; creating a vibrant atmosphere where they want to spend time and money.

*is visually persuasive; utilizing engaging programming or graphics that can reduce perceived wait times, encourage purchasing, or get customers to linger longer.

*says it subtly to your customers by integrating your own messaging content.

*makes your mark by integrating your logo into compelling video content; stay in sight and mind

*ensures you’re legally covered to play music videos and other content.

*lets you choose the solution that best suits you – music videos, stunning stills and rich animated HD graphics.

DMX digital signage, Marquee, offers:

*motion which is highly effective at capturing attention and allows continuous changes so the customer stays engaged.

*an affordable, easy to use system for creating, managing, and playing digital signage content.

*a great way to promote menu boards, advertising, products and services, event schedules, etc.

DMX messaging gets the word out using:

*on-site solutions to advertise within your own venue; promoting upcoming sales or special offers, or prompting customers to check out new products or services.

*on-hold solutions that keep callers engaged and, most importantly, on the line. Use compelling on-hold messaging in conjunction with the right music to set the mood, entertain and reduce perceived wait times.

*an experienced team of writers, editors, recording engineers and voiceover talent that can create your message to help you say it like you mean it.

DMX scent:

*is at the forefront of this new technology, offering the very latest in sophisticated scents and technology to help you achieve results and maximize your investment.

*influences mood, behavior, and even increases employee productivity.

*allows you to harness the power of scent to help you create a richer in-store experience and achieve your business goals.

*connects on a deeper level with customers by drawing on powerful emotional associations with smell.

*offers scents for every need from their vast catalog or your own branded scent can be created with their engineers.

As an authorized PlayNetwork partner, our company will help you get just the right vibe for your venue.  With over 200 business mixes in PlayNetwork’s vast music library, you can choose just the right music to create the ambiance you desire.  There are several different levels of service and customization with PlayNetwork.  Also, PlayNetwork administers and pays all music royalty fees for your business.


In the same way the “Billboard Hot 100” is a collection of the most popular songs each week as ranked by album sales, The “Business Mix” Library, from PlayNetwork, is a collection of over 200 of the most popular music mixes used by PlayNetwork customers in business locations in over 30 countries. Only the best mixes make the list, so browse the library to find the Business Mixes that best fit the personality of your business.

Every individual Business Mix found in the Library has been custom built by PlayNetwork’s talented group of Music Producers for use in business applications.

Producing and programming music for use in business locations is decidedly different than producing shows or programming for radio or other types of media. Businesses often require that a certain feeling, vibe, tempo and sometimes instrumentation and vocals match the marketing objectives of the business space in which the music will be used. In addition to all these elements, their Music Producers have also tailored each Business Mix to appeal to a certain demographic and psychographic profile of target customer.

As you browse the Business Mix Library you will gain a sense for how the various mixes may be useful in creating a certain mood or creating a comforting or entertaining space for your guests or customers. As a unique feature of their offering, PlayNetwork can help you blend several of your Business Mix selections into one personalized sound for your business.


The Channel Suite provides businesses with a variety of musical selections to be heard in any business environment. This service offers businesses a broad array of music choices to suit most commercial applications.

You can subscribe to the pre‐set top 15 Business Music Mixes [plus an additional pre-set 11 Christmas mixes].  And you have the ability to switch styles with the push of a button on the front of the Player.  Automatic updates to the music are provided.  Click here for more information.


The Business Suite offers commercial establishments the ability to customize their soundtrack for one or many locations. Restaurants, retailers, hotels and other businesses can truly personalize their unique sound for specific environments by selecting up to five handcrafted and professionally programmed PlayNetwork “Business Mixes” from a selection of over 200 options.

You create your unique sound by assigning a percentage of play to each mix and the custom blend is created.  You can even block individual songs and artists from music mixes, if you so desire. This will create a personalized core sound for your business, since the producers at PlayNetwork will mix your music to your specifications so that you have a harmonious blend of music that you choose.  Automatic updates to the music are provided.


The Master Suite provides businesses with an increased level of customization for the musical selections to be heard in a business environment.  This service allows you to add an additional four more channels to the Business Suite.   Automatic updates to the music are provided.


The Custom Suite allows you to fully customize your music programming by hand-selecting each track from a library of over 175,000 songs; enabling you to create your own unique sound. Customer adds and removes tracks in active playlists and schedules all content updates.

Whichever level you choose, your patrons will enjoy a wonderful ambiance of just the right blend of music in your venue!


Audio Messaging allows you to deploy spoken word, branding or promotional audio in conjunction with your personalized music solution. PlayNetwork can offer you a wide variety of options for length, voice talent, copywriting and deployment of audio messages and announcements for use both in location and for telephone on-hold applications.

In Location Messaging
Messages, announcements or promotions are used by various businesses in myriad different ways. PlayNetwork can help you determine how to get the most impact and make the most efficient use of messages in your business.
Some applications call for once an hour branding messages, while others call for multiple messages in sequence in order to promote specific products and/or pricing. PlayNetwork will help you schedule the application of audio messages in a way that best suits your desired outcomes or marketing objectives.
PlayNetwork can also provide copywriting and production services or they can work with your marketing, creative or advertising agency to use audio files or productions you may already own. Please let us know your preference and we will facilitate the deployment of your messages to your space.

Telephone On-Hold Messaging
You can also implement music and messages for use in Telephone On-Hold applications. The second audio output built into the media player, will easily deliver customized music and messages simultaneously with delivery of music and messages for an in-location experience.
Delivering a Telephone On-Hold solution along with your in-location music and/or messages by using both audio outputs/zones of the media player will prove a highly cost-effective approach for many businesses.


PlayNetwork’s video programs deliver on unified content strategies that combine original productions, catalog assets, music videos, brand material, promotional spots, and more to engage and drive action.

With the ability to marry audio and video, you control delivery of everything your customers see and hear.

All music video programs are fully licensed.  Click HERE to view the Music Video Programs & Descriptions. 


Music and Messaging Flexibility & Control

The Media Player is a practical, high-performance digital music and messaging player that enables leading brands to connect with their consumers by delivering an engaging and entertaining in-store experience.

The Media Player can store thousands of digital audio tracks locally, and can be updated via a network connection or via DVD or USB directly to the hard drive.

The Media Player also provides unique playback capabilities, including random song shuffling, day-parting, and rich mixing. Features include:

  • 160GB Hard Drive stores thousands of audio files
  • Two zones of simultaneous music and messaging playback
  • User interface for local playback control

PlayNetwork’s Media Player delivers music and messaging content to your environment, and provides you with the flexibility to support your growing business’ needs.


Point of Sale

(Installation Only)


Noise Cancellation

We all encounter unwanted noise every day, especially at work. From noisy co-workers and ringing phones to humming machinery and outside street noise, distractions abound. In fact, the average worker loses more than two hours each day to distractions. Under these conditions, workers experience increased stress, decreased problem solving skills, and are more error-prone than their counterparts in quieter environments. But there is a cost-effective solution: sound masking!

What Is Sound Masking?

Sound masking is the art of covering unwanted sound with the use of white noise. Unlike the annoying hissing of pure white noise, modern sound masking creates a gentler sound specifically focused on the frequencies of human speech. The resulting sound is a soft "whooshing" similar to an office ventilation system. This low-level white noise covers unwanted, distracting sound while fading almost invisibly into the background.

This focused white noise also results in "speech privacy" for the treated areas. This means that people in the same room or nearby cubicles cannot overhear every conversation around them. Speech is effectively rendered unintelligible to those who are not actually a part of the conversation.

It is important to understand that sound masking is not the same as noise cancellation technology. True noise cancellation is only available via headphones or microphones or military-grade applications. Most office noise problems, however, do not require that level of technology or expense.

How Can Sound Masking Improve Your Office?

If you want to increase the productivity of your workers by decreasing the conversational distractions in the area, sound masking is the tool that will give you the most bang for your buck. Here are some examples of the benefits of sound masking:

Example 1: With the increase in open office space and cubicles, workers are struggling to concentrate amidst the interruptions and distractions of co-workers. An increasing number of people are using headphones at work to cover up the conversations around them. Of course, they are only distracting themselves in a new way as they unintentionally type out music lyrics. Installing a sound masking system in the open office area would effectively block the excess noise and help your workers maintain their focus.

Example 2: Consider that some of the distractions from example 1 may be caused by conversations traveling freely and clearly through the paper-thin office walls into the cubicles and other nearby offices. What if those offices house your Human Resources department and those conversations are highly confidential? In this example, adding a second zone of sound masking to the closed offices, in addition to the coverage already in the open cubicles, would provide speech privacy for the offices as well. The separate zones allow for sound to be adjusted effectively for the size of the space without excess sound building up in the closed offices.

A quality speech privacy system can lower distractions and stress of an open office floor plan while providing effective speech privacy. Any business stands to benefit from better worker concentration and increase confidentiality.

Digital Signage

We sell and install T.V.’s, Mounts & cabling of your choice.